What is a Call to Action?
A call to action (CTA) prompts users to take a specific action, such as clicking your email link.
Creating Impactful CTAs
- Use action-oriented language
- Make it visually distinct
- Position it strategically on the page
Learn how to craft compelling calls to action that encourage visitors to engage with your landing page.

A call to action (CTA) prompts users to take a specific action, such as clicking your email link.